From Attention to Action: The Power of a Marketing Funnel
What Is a Marketing Funnel, Really?
If you’ve ever felt like you’re posting on social media, updating your website, and sending emails—but still not seeing results—you might be missing one big piece: a marketing funnel. Think of a funnel like dating. You don’t propose on the first date, right? A marketing funnel walks people through the stages of getting to know your business, warming up to what you offer, and eventually deciding to work with you. It’s a strategic path that guides your audience from discovery to decision.
At Lawson House, we believe a well-designed funnel turns one-off efforts into something powerful. And here’s the thing: if you’re already posting, emailing, and sharing, you probably have the building blocks of a funnel—you just need to connect the pieces.
The 3 Main Stages of a Funnel
Let’s break it down into something simple. Most effective marketing funnels follow a three-stage structure:
1. Top of Funnel (Awareness): This is where people discover you. Think Instagram posts, blog content, SEO, podcast guest spots, or paid ads. Your goal here is to show up and be seen.
2. Middle of Funnel (Consideration): Now that they know you exist, they need to learn more. This could be your website, a lead magnet, email newsletters, or even value-packed social posts that educate or inspire.
3. Bottom of Funnel (Conversion): Here’s where the magic happens. A clear call to action, an easy-to-navigate website, a powerful portfolio, and a strong offer help people say yes to working with you. Each stage plays a critical role. You could have an incredible Instagram presence, but if your website is confusing or you never clearly invite people to book, they might drop off before they ever convert.
Why Connecting the Dots Matters
A marketing funnel works because it creates flow. When all the moving parts of your marketing are aligned, you’re not just showing up—you’re guiding people through a purposeful journey. But when things are disconnected, that flow breaks down. This is often where we see gaps. You might be attracting a lot of attention, but not collecting any leads. Maybe you’re sending emails regularly, but they don’t lead your audience to take the next step. And your website may look beautiful, but without a clear call to action, visitors don’t knowwhat to do next.
A well-structured funnel turns that chaos into clarity. It gives every piece of your marketing a role to play, and ensures that your audience always knows what to do next.
How to Start Building Your Funnel
Funnels don’t have to be complicated or overwhelming. The key is to start with intention. Begin by mapping out your customer journey—from stranger to client—and think about what someone needs to see, learn, or experience at each stage to build trust and move forward.
Once you understand that journey, make sure you have something supporting each part. Do you have a way to attract attention, like a social media post or blog? Is there something in place to create a connection, such as a lead magnet or welcome email sequence? Are you utilizing freebies to draw in the clientele you’re looking for? And finally, do you have a clear and simple way to convert—like a strong service page or an easy-to-use inquiry form?
Start with one clear path—like someone finding you on Facebook, grabbing your freebie, getting a helpful email, and landing on your services page. It’s okay to start small. Even one intentional path can make a big impact.
Real Talk—Funnels Don’t Have to Be Complicated
We know the word “funnel” can sound like techy jargon, but you don’t need fancy automations or 10-step workflows. You need clarity, consistency, and connection. At Lawson House, we help small business owners create smart, streamlined marketing systems. Whether we’re designing your website, crafting your brand messaging, or writing your emails, we’re always thinking about how it fits into your bigger funnel.
Ready to Build a Better Funnel?
If you want your marketing to feel less like guesswork and more like a strategy, start thinking about funnels. The more you guide your audience, the easier it is for them to say yes. Need a place to start? Let’s chat! We’d love to help you map out a marketing funnel that works for your unique business. Book a strategy session with us today and get the clarity and direction you need to grow with intention.
