Our Blog

Ready to rise above the holiday noise? Try these tips for leading with your purpose, wrapping up your year (and your message) in a way that resonates, staying true to your brand voice through every touchpoint.

This holiday season, give the gift every entrepreneur truly wants: support. Our fun gift guide breaks down simple, thoughtful ways to lift up the small businesses that make our communities shine.

As the year winds down, service-based businesses can turn the holiday hype into more than just one-off sales. In this post, we explore how to craft a clear, high-value Black Friday offer that doesn’t rely on deep discounts, reconnect meaningfully with past clients, and position the season as a strategic pre-booking window for 2026.

As the year winds down, we are reminded to slow down and appreciate the people who make our work possible — from clients and collaborators to our local business community. Discover how thoughtful gratitude, authentic community engagement, and intentional giving can help you build lasting connections that carry well beyond the holiday season.

Your audience should recognize your brand anywhere — on social, your website, or in their inbox. But when your tone or messaging shifts from one platform to the next, it can confuse your followers and weaken your brand identity. Our latest blog breaks down how to create a simple messaging guide that keeps your brand consistent and instantly recognizable.

The digital marketing landscape is shifting fast — from social-media evolutions to AI’s growing imprint on search. In this blog, we dive into the key updates no marketer can afford to ignore.

Even the biggest brands have made major missteps when rebranding, but their mistakes can teach us a lot. From Cracker Barrel’s identity confusion to Walmart’s costly logo change and Twitter’s chaotic shift to “X,” discover the key lessons behind these famous branding flops — and learn how to evolve your brand with clarity, confidence, and strategy.