How We Use Data To Make Strong Marketing Decisions
At Lawson House, making strategic marketing decisions that drive results for our clients is the cornerstone of what we do.
But in order to make those decisions – we can’t just operate on a hunch. We have to prioritize the data.
We know collecting and interpreting data can feel overwhelming for many business owners. So in this article, we’re sharing our simple, proven process for capturing and analyzing data so you can make better marketing decisions and see strong results.
Our Approach To Analyzing Data
Making good marketing decisions mid-launch can sometimes feel like navigating a maze without a map.
That's why, at Lawson House, we turn to data as our guiding compass.
Each month, we analyze our clients’ metrics – from website traffic patterns to social media engagement metrics. This regular analysis enables us to identify emerging trends, pinpoint areas of strength, and fine-tune our strategies with precision.
Why Quarterly Strategy Sessions Are Critical
Our commitment to data-driven decision-making doesn't stop there.
Every quarter, we take a deep dive into our clients’ data – distilling insights from extensive datasets to inform our strategic roadmap.
We bring this data into our quarterly strategy sessions and present to our clients recommendations to optimize existing channels, tap into new opportunities, and dial initiatives back that are no longer performing.
How Our Clients Feel About Our Data-Driven Approach
The true litmus test of our efforts lies in the tangible results we deliver for our clients.
From increased website traffic and improved conversion rates to enhanced brand visibility across social media platforms, our clients witness firsthand the transformative power of data-driven marketing.
By consistently delivering measurable outcomes, we not only validate our approach but also foster enduring partnerships built on trust and mutual success.
Work With The Lawson House Team To Analyze Your Data
Struggling to make sense of the data in your business + make informed marketing decisions? We’d love to work with you.
Click here to schedule a call. Our team will help you analyze the data you have and make a recommendation for your best next steps so you can see the most results.
