What’s New in Marketing
The digital marketing landscape is constantly evolving. From social media trends to AI-driven search, staying ahead means understanding what’s shifting, and knowing how to act on it.
Here’s a breakdown of the biggest updates right now.
Social Media Shifts
What’s New:
Instagram is expanding image sizing options and testing “trial reels,” which let creators and brands reach audiences without relying solely on ads. Across all platforms, keywords are becoming more important than hashtags, shifting the focus from short, hashtag-heavy captions to longer, keyword-rich posts.
What You Need to Know:
These changes make it easier to experiment with content formats while boosting organic engagement. Platforms are prioritizing posts that are written strategically, so brands that use clear, searchable language will gain more visibility.
How to Apply It:
Experiment with Instagram’s new reel formats and image options.
Write captions using keywords and searchable phrases rather than relying heavily on hashtags
Monitor engagement to see which formats and phrasing resonate most with your audience.
Platforms to Watch
What’s New:
Substack is emerging as a modern alternative to traditional newsletters and blogs, allowing creators to share exclusive content behind a paywall. It’s a powerful way to connect with audiences while also monetizing expertise.
Also, the BeReal app is making a comeback, offering businesses a chance to connect authentically with a highly engaged audience through behind-the-scenes moments, quick flash sales, or exclusive offers that reward followers for staying engaged.
What You Need to Know:
Audiences crave connection and authenticity. Platforms that prioritize transparency and real interactions are more likely to drive engagement and grow loyalty.
How to Apply It:
Use Substack to share exclusive insights, updates, or premium content with your audience.
Experiment with BeReal to showcase sneak peaks, flash sales, or limited-time offers.
Focus on authentic, value-driven content that strengthens relationships with your followers.
AI Is Changing SEO
What’s New:
AI tools like ChatGPT are becoming go-to sources for recommendations, especially for local businesses. Google now pulls information directly from local sites and FAQs, and social media posts are increasingly showing up in search results.
What You Need to Know:
Visibility depends not only on traditional SEO but also on AI interpretation and social media presence. Websites that are regularly updated with keyword-rich content and thorough FAQs perform better in both standard search and AI-generated summaries.
How to Apply It:
Update your website with keyword-rich content and updated FAQs.
Integrate your social media posts into your SEO strategy to increase visibility across platforms.
Keep content current to ensure AI tools and search engines provide accurate, valuable information to your audience.
Marketing is Changing Faster Than Ever.
To stay on top of the trends, focus on understanding your audience, show up where they engage, and stay authentic while also being willing to adapt to new opportunities. For more marketing updates, join our newsletter where we share weekly insights for small business owners straight From The Desk of Lawson House.
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