Why SEO Matters In Your Marketing
Everyone talks about SEO, but what does it really mean, and how can it help you grow your business?
SEO is about making your website more visible online so potential customers can easily find you. But most marketers can’t really explain how it works or what you can do to implement better SEO strategies on your website.
That’s why, we’re giving you our internal SEO playbook so you can understand why it's crucial, and steal five practical strategies from our agency to help you stand out in the crowded online space.
What Does “SEO” Really Mean?
SEO, or Search Engine Optimization, is like giving your website a makeover to make it more attractive to search engines like Google. By using certain techniques (more on those in a second!), you can improve your website's ranking in search results, which means more people are likely to see and click on your site.
In simpler terms, SEO is about making your website show up higher in search results when people look for things related to your business. This involves things like using the right keywords, creating helpful content, and making your website easy to use and navigate.
5 Ways to Leverage SEO on Your Website
You can do a lot behind the scenes on your website to make sure you rank higher on Google, but here are a few super simple, practical things anyone can do to improve their SEO – including you!
1 - Highlight Your Services: Create separate pages for each service you offer, and make sure to use words and phrases that people might use when searching for those services. This helps search engines understand what your site is about and can lead more potential customers to your doorstep.
2 – Get Local: If your business serves specific areas, create pages that talk about those locations. This can help you show up in searches when people look for businesses "near me" or in their local area.
3 – Write SEO-Friendly Blogs: Regularly posting blogs with topics related to your business can help boost your website's authority and attract more visitors. Make sure to include relevant keywords in your blog posts to help them show up in search results.
4 – Mind Your Meta Tags: Pay attention to the titles and descriptions that show up in search results. Using the right keywords in these tags can make your site more enticing to click on.
5 – Make Your Website User-Friendly: Search engines like websites that are easy to use, so make sure yours loads quickly and works well on mobile devices. A good user experience can improve your site's ranking in search results.
Want To Take A Deep Dive & Really Improve Your SEO? We Can Help.
These 5 tips only skim the surface of what’s possible when you start to implement SEO best practices on your site. All sites built by the team at Lawson House come with SEO optimization included.
Simply click here to schedule a call. We’d love to support you in your SEO journey!
