Cheyenne Buttrey
BRANDING + WEBSITE DEVELOPMENT
We had the pleasure of collaborating with Cheyenne Buttrey, a creative copywriter, marketing strategist, and data enthusiast with 7+ years of experience in the startup and small business space. As Cheyenne sought to elevate her personal brand, our expertise in branding came into play. The challenge was to create a cohesive brand identity that captured Cheyenne's multifaceted skills and conveyed her passion for blending creativity and data-driven strategies.
CHALLENGE:
Cheyenne's diverse range of skills, including copywriting, marketing strategy, and data analysis, presented the challenge of defining a brand identity that seamlessly brought together her various talents and interests. Cheyenne's whimsical creativity needed to be balanced with a professional and credible image to appeal to a wide range of clients and showcase her expertise in the industry. The brand identity had to effectively communicate Cheyenne's unique approach of fusing storytelling and intelligent data analysis to drive revenue growth for visionary-led companies.
SOLUTION:
Through in-depth discussions and an understanding of Cheyenne's vision, Lawson House conducted a thorough exploration of her brand identity. We identified key elements that reflected her creativity, intellect, and passion for continuous learning. By carefully selecting a color palette that balanced vibrancy and professionalism, and choosing typography that exuded both creativity and elegance, we achieved a cohesive visual identity that resonated with Cheyenne's personality and values. To showcase Cheyenne's career highlights, we crafted a visually engaging timeline that showcased her impressive achievements, from driving revenue growth through marketing strategies to leading successful launches.
“As a marketing professional who works in both the creative and analytical space – Lawson House captured what I do perfectly. My branding and website depict my creativity through the visuals, and demonstrated my technical skills through the copy. The Lawson House team is my go-to agency when working with clients – they know exactly how to design a brand that is compelling and write copy that's high-converting. I wouldn't trust my brand or my clients with anyone else!”
Cheyenne Buttrey
MOODBOARD
