Phoenix Med
BRANDING + DEVELOPMENT + DIGITAL MARKETING
Imagine a world where healthcare systems are seamlessly transformed, and patients and providers experience the utmost value in their journey towards wellness. At Lawson House, we were fortunate to embark on a remarkable collaboration with Phoenix Med, a passionate team of organizational problem-solvers. Together, we embarked on a mission to revolutionize care coordination, denials prevention, utilization review, and more. Our partnership involved crafting a personalized and comprehensive branding strategy while designing an impactful website.
CHALLENGE:
The challenge we faced was to create a brand identity and website design that effectively communicated Phoenix Med's expertise in solving organizational problems within the healthcare industry. We needed to showcase their unique ability to rethink care coordination, denials prevention, utilization review, and other critical areas of healthcare management. Our task was to highlight their strategic and sustainable solutions and position Phoenix Med as the go-to partner for hospitals seeking to navigate the complexities of case management.
SOLUTION:
To tackle this challenge, Lawson House adopted a strategic and innovative approach. We started by gaining a deep understanding of Phoenix Med's vision, mission, and expertise. The branding strategy centered around conveying Phoenix Med's transformative approach to healthcare. The goal was to establish Phoenix Med as a leader in the industry and create a brand that resonated with healthcare providers seeking strategic and sustainable solutions. For the website design, we focused on creating an engaging user experience that effectively showcased Phoenix Med's services and expertise. The website's layout and structure were carefully designed to ensure ease of navigation and provide visitors with a clear understanding of Phoenix Med's value proposition. We incorporated compelling visuals, informative content, and intuitive functionalities to guide users through their healthcare transformation journey.
“Finding a marketing firm that fits your needs is not easy, our firm did many interviews prior to landing on Lawson House. What sets them apart was their understanding and ability to meet our needs turning our vision into reality. Lawson House helped us completely rebrand, update, and refresh our website as well as build our social media and outreach platform. This journey has been truly a partnership that we have built with Lawson House and are so grateful for our open communication and their responsive approach to meet client needs.”
Tiffany Ferguson
MOODBOARD
