The Lazy Millionaire
Branding + Website Design + Marketing Collateral
The Lazy Millionaire is a lifestyle brand dedicated to helping entrepreneurs rethink the hustle and design businesses that support freedom, ease, and impact. With a strong focus on mindset, strategy, and sustainable success, the brand empowers its audience to build wealth without burning out—proving that ambition and balance can go hand in hand.
CHALLENGE:
When The Lazy Millionaire came to us, they were in the middle of revamping their sales funnel. While the strategy and copy were already locked in, the brand needed elevated visuals to match the messaging and ensure a consistent, professional experience. Beyond the funnel, the client was also looking to refresh their overall brand identity and create a cohesive look and feel for new offerings like The Lazy Social Club course and their newsletter series, The Lazy Millionaire Diaries.
SOLUTION:
We partnered with their team to give The Lazy Millionaire a complete design revamp. First, we rebranded the main business identity, setting a strong, elevated foundation for all future brand assets. From there, we designed streamlined sales funnel pages that aligned seamlessly with the copy and flow, as well as a branded sales deck and collateral to boost confidence in the client’s pitch.
We also extended the brand through sub-brand development, creating unique but connected visuals for The Lazy Social Club and The Lazy Millionaire Diaries. With custom visual elements tying everything together, the result was a cohesive brand ecosystem—a seamless blend of strategy and style that gave The Lazy Millionaire clarity, confidence, and a stronger presence with their audience.
MOODBOARD
