Small Projects, Big Impact: What to Outsource in Your Marketing Right Now
The start of a new year brings fresh goals, new ideas, and a growing list of things your business needs. The challenge isn’t knowing what to do. It’s finding the time to actually do it. Daily operations take over, and marketing updates fall to the bottom of the list.
Outsourcing can seem like something only large companies or major rebranding efforts can afford, but it's actually a strategic way for any business to gain momentum. Mini marketing projects are a smart place to start. They are low-lift, high-impact, and easy to outsource, helping you make progress now.
Here are 8 bite-sized marketing projects you can hand off this year to create momentum fast.
The 8 Mini Marketing Projects Worth Outsourcing
1. Updating Presentations and Sales Materials
Outdated presentations and sales materials can hold your business back. Pricing, offers, packages, or positioning may have changed, yet your pitch deck often stays the same.
Refreshing these materials keeps things consistent across:
Sales calls
Proposals
Partnerships
Why outsource it: A fresh perspective sharpens your messaging and elevates design. Brand strategy and graphic design create professional decks that reflect where your business is headed.
2. Homepage SEO Optimization
You don’t need a full website rebuild to improve visibility. Strategic updates to headlines, meta descriptions, and page structure can make a big difference.
This project aligns your homepage with keywords your ideal clients are actually searching for, keeping your messaging clear and authentic.
Why outsource it: SEO and website optimization make it simple to boost visibility while keeping your site looking and feeling like your brand.
3. Graphic Design Systems
Design systems save time long after they’re built. Social media templates, newsletter layouts, and story slides make content creation easier, more consistent, and faster.
Instead of starting from scratch every week, you start with a ready-to-use setup.
Why outsource it: Outsourcing with brand design and ongoing marketing support ensures your visuals work together cohesively and actually get used.
4. Website Copy Refresh
As businesses grow, messaging often becomes unclear. Who you serve, the problem you solve, and what sets you apart may have shifted, but your website still tells the old story.
A website refresh brings clarity without the need for a full redesign.
Why outsource it: Website strategy and copy direction turn your expertise into messaging that connects with the right audience, especially if your business has evolved.
5. Email Newsletter Setup or Redesign
Email marketing only works when it feels manageable. A clean, branded template with clear sections and calls to action makes sending emails easier and more sustainable.
Why outsource it: Email marketing and design create a ready-to-use system that saves time and helps your emails stay on brand.
6. Social Media Bio and Profile Optimization
Your bio is often the first point of contact someone has with your brand. Simple changes to your bio copy, highlights, and link-in-bio can give you results immediately.
Why outsource it: Effective bios turn your brand voice into conversions. Social media strategy makes sure your profile connects with the right audience instantly.
7. Lead Magnet Design or Refresh
If your freebie no longer aligns with your current offers, it’s time for a refresh. An updated lead magnet helps grow your list so you can spend more time on clients and less on chasing leads.
Why outsource it: Outsourcing ensures your lead magnet connects content strategy and design in a way that draws in your ideal clients.
8. Marketing Plan for the Next 90 Days
Skip the unrealistic annual plan. A 90-day marketing plan gives you clear, attainable steps, helping you move forward and avoid burnout.
Why outsource it: An outside perspective brings clarity. Strategy sessions and ongoing support turn your goals into a clear, realistic plan.
How Outsourcing Builds Momentum
Outsourcing isn’t about doing less. It’s about focusing on what matters most. When execution is handled, you stay focused on clients, sales, and your overall vision. Projects get finished, and progress becomes visible. Most importantly, it frees you up to focus on what actually grows your business:
Revenue
Leadership
New opportunities
We believe strategy plus execution is what creates real progress. Outsourcing some of these marketing projects brings those two together in a way that’s sustainable and effective.
How Lawson House Helps
Lawson House supports service-based businesses with strategic thinking and hands-on execution. You don’t need to outsource everything, just the right things.
Start by picking one project from the list and outsource it this month. Not sure where to start? Schedule a free consultation call today and turn your plans into progress.
