Storywell
Website Design + Message + Brand Design + Custom Illustration & Animation
Kaiden of Storywell is a commercial video producer focused on creating thoughtful, high-quality visual content for businesses. As he built Storywell, he needed a brand that felt professional enough to compete in the commercial production space while still feeling personal and distinctly his.
CHALLENGE:
Kaiden had a strong foundation in his work, but Storywell needed a clearer position in a crowded commercial video production market. We helped him define what made Storywell different, who he wanted to attract, and how the brand could stand apart in the Chattanooga and Middle Tennessee markets. The goal wasn't to create another polished production company brand; it was to build a professional, personal identity that felt true to Kaiden and positioned Storywell for the caliber of clients he wanted to work with.
SOLUTION:
We worked with Kaiden to clarify Storywell's positioning, sharpen its messaging, and build a cohesive brand and digital presence around it. From the visual identity to the website and overall brand system, every piece was designed to balance the professionalism expected from a commercial production company with the personality and approach that make Storywell unique. The result is a brand that gives Kaiden a stronger presence in the market, clearly communicates the quality of his work, and creates a foundation for Storywell to grow with the right clients and opportunities.
“I partnered with Lawson House to reposition Storywell’s brand and rebuild our digital presence from the ground up. They didn’t just design a website for us, but clarified our positioning, sharpened our voice, and built a brand system that reflects the caliber of work we want to attract.
Their team approaches branding strategically, asking the right questions about audience, differentiation, and long-term growth rather than just aesthetics. I was thoroughly impressed by how their team took the time to understand me and my business, and I felt taken care-of throughout the entire process.
If you’re looking for an agency that understands how brand, content, and digital experience work together to drive real business momentum, Lawson House delivers!”
— Kaiden Barlow, Owner of Storywell
