Erin Morris
Website Design + Social Media Management + Brand Collateral
Erin Morris is a retail architect who helps brands turn their vision into thoughtful, high-performing physical spaces. With experience working with brands like Vuori, Skin Laundry, and other growing retail and wellness companies, Erin had already built the portfolio and experience to compete for bigger opportunities. She just needed her digital presence to communicate it.
CHALLENGE:
For Erin, her online presence no longer spoke to the caliber of client she wanted to attract. After years in business, she had built an impressive portfolio and worked with recognizable brands, but her website wasn't positioning her at that same level. She wanted to continue attracting bigger brands like Vuori and Skin Laundry, but the website wasn't telling that story clearly enough. She had the portfolio to back it up—the challenge was building a digital presence that made that expertise obvious from the moment a potential client landed on the site.
SOLUTION:
We repositioned Erin's brand and rebuilt her website around the level of work and clients she wanted to attract. Rather than simply creating a portfolio site, we focused on communicating Erin's expertise in retail architecture, project leadership, and translating a brand's identity into a physical space. We elevated the presentation of her work, clarified her services and process, and created a more polished digital experience that could stand alongside the caliber of brands she had already worked with. The result is a website that doesn't just show what Erin has done; it positions her as the experienced partner that larger brands can trust to bring their physical spaces to life.
