Trace’s Oats
Branding + Website + Package Design
Trace’s Oats began as a passion project—sharing creative, healthy oatmeal recipes online. As Trace’s audience grew, so did the vision. What started in a kitchen quickly evolved into a full-fledged brand offering clean, additive-free oatmeal blends made with real ingredients. Today, Trace’s Oats is all about bringing fun, flavor, and better-for-you breakfast options to oat lovers everywhere.
CHALLENGE:
Trace came to us ready to turn his social media presence into a full brand experience. He had the recipes, the audience, and the energy, but needed help translating that into a professional brand that matched his excitement and stood out in the market. From packaging to messaging to a streamlined online store, Trace was looking for a partner to bring the vision to life and set the foundation for a successful product launch.
SOLUTION:
We started by getting to the heart of Trace’s story and translating that into a brand identity that felt vibrant, approachable, and full of personality. Our team crafted a complete brand package—including logo design, color palette, type suite, and packaging that popped on shelves and screens alike. We also worked closely with Trace on messaging and copywriting, capturing his tone and values in everything from product descriptions to brand statements.
Finally, we designed and developed a custom website with full e-commerce functionality, making it easy for customers to learn about the products, connect with the brand, and order their oats with just a few clicks. The result? A brand that feels just as joyful and wholesome as the oats themselves.
MOODBOARD
