Rehab Science

WebsiteHealthcare

Jul 15

Written By Lawson House Agency

Website Design + Email Marketing + Tech Automations

Dr. Tom Walters of Rehab Science is a board-certified orthopedic physical therapist who has built one of the most trusted free resource libraries out there for understanding pain, movement, and injury recovery. His audience doesn't just follow— they engage, ask questions, and show up ready to learn.

CHALLENGE:

Dr. Tom had already done the strategic groundwork. He'd mapped out his full marketing funnel alongside one of our strategic partners, Cheyenne Buttery of Copy Girl Co. What he needed next was a team who could integrate and connect the tech behind that plan: making sure every tool talked to each other, so clients received the correct freebies and emails and kept moving through the funnel without any gaps or dropped hand-offs. He also needed a design team that could execute all of it at the same quality level his audience already expected from him.

SOLUTION:

With the funnel strategy already mapped out, our job was to bring it to life, designing every piece and making sure the tech behind it actually worked as one connected system. We designed the landing pages and sales pages to move people from interest to consideration to purchase, built out email templates that matched his brand, and designed a freebie made to land as a strong first impression. On the tech side, we implemented an automated keyword-response system in ManyChat so the right resource reaches the right person instantly, and mapped out the integrations connecting each tool in the funnel to keep clients moving through it without gaps. The result: every piece works together seamlessly, nothing falls through the cracks, and Dr. Tom's audience gets exactly what they need, when they need it.